Big ideas. Big capabilities. Big results. Total Marketing Resources (TMR) — located in Pennsylvania’s Lehigh Valley — that sees the BIG picture, with experts that consider every possibility, no matter how big OR small, when charting a course for our clients’ success.
We’ve worked for our clients since 1981, building on their existing brand traits and strengthening the less successful facets of their business. Through extensive market research, strategic planning, hands-on account supervision, pinpoint media placement and standout creative, we specialize in increasing our clients’ viability while staying within their budgets. Just talk to our clients.
The range of TMR's service covers virtually everything your business may need to expand market share, enter new markets, increase internal productivity or enhance your image.
Our core creative team has 80+ years of combined experience that educates, entertains and inspires. We’ve produced thousands of commercials, billboards, print ads, web banners and more for a wide range of clients.
Our agency exists to build YOUR brand. Who are you? More importantly, who do your potential customers think you are? TMR strives to create a meaningful and long-lasting connection between our partners and their audience.
Data and creativity is at the heart of strategy, but sometimes you have to dip your toe into the marketing waters. We’re always ready to put your product or service in front of customers to see how it really performs.
TMR has access to endless streams of data, allowing our buying team to gain the edge across all media: traditional, digital, mobile and more. We can determine who your audience REALLY is and how to best reach them.
If you are part of any co-op program that helps fund your operation, we're the agency for you. For decades, TMR has been crossing t’s and dotting i’s to ensure our clients stay compliant and receive every possible co-op dollar available.
Our relationships with clients are built to last. We strongly believe that a solid partnership is built on mutual trust and the understanding that we’re in this together. In other words, your company’s success is our priority.
Without the right tools and expertise, it's easy to spend valuable marketing dollars ineffectively. TMR combines decades of experience with the most up-to-date research and technology to ensure that you reach the right people in the most effective manner possible.
Our media buyers are also master negotiators. Because with so many additional communication options out there, software and data aren’t enough. You need an advocate on your side, fighting for every dollar, then adding extra value into the mix so your plan is 100% effective.
Here are some of the ways we can get you in front of the people who matter most:
We’ve placed hundreds of millions of dollars in television advertising, both cable and network. While the landscape has certainly changed, TV is still one of the major players in media.
The oldest form of electronic media, radio still reaches a huge segment of the public. With so many choices, our job is to sift thru the hype and create radio that informs and entertains.
From web design to banner placement to streaming video commercials, we consider all possibilities. In such a fragmented market, you should consider nothing less from your marketing agency.
While print’s effectiveness has certainly diminished, there are still many instances in which a solid, creative and well placed print ad can yield enormous results. We’ve got the examples to prove it.
We love outdoor as a way to make an instant impact; whether it’s a standalone campaign or an enforcer for complex messaging in other media, the power of a great billboard can’t be ignored.
You may call it junk mail, but we call it a chance to hone in on your target audience like no other medium can do. With the right creative, direct mail still generates great results, translating to increased sales.
Whether it’s a 5 minute web video, pre-roll on Youtube OR a plain old commercial on Hulu or Apple TV, video still rules. And TMR has produced and placed thousands of high quality, effective videos.
From concept to final product, we interact closely with our clients to gain a true understanding of their needs. It's through this understanding that we're able to deliver the most effective product possible.
Many of our clients have been with TMR for 10, 20, even 30 years. And while we may be really nice people, that kind of loyalty wouldn’t happen if we didn’t generate results for those same clients year after year. In fact, we’ve done almost no self-promotion during that time, simply because word-of-mouth has led to our continued success.
So when you choose us as your marketing partner, you’re getting a company that relies on reputation as our number one sales tool…a fact that guarantees you’ll get nothing less than our very best.