It’s our belief that no matter what your size, successful marketing begins with the big picture — understanding how the world around you affects YOUR specific business.

ABOUT TMR

Big ideas. Big capabilities. Big results. Total Marketing Resources (TMR) is a small agency — located in Pennsylvania’s Lehigh Valley — that sees the BIG picture, with experts that consider every possibility, no matter how big OR small, when charting a course for our clients’ success.

Our involvement can be as extensive or as minimal as you wish, from a full marketing plan to one of our many specific services.

We’ve worked for our clients since 1981, building on their strengths and strengthening the less successful facets of their business. Through extensive market research, strategic planning, hands-on account supervision, pinpoint media placement and standout creative, we specialize in increasing our clients’ viability while staying within their budgets. Want proof that you can get big results from a small ad agency? Just talk to our clients.

Show Past/Present Clients
  • Automotive
  • Audi Allentown
  • Abeloff Buick GMC Nissan
  • Bennett Automotive Group
  • Ciocca Dealerships
  • Fred Beans Dealerships
  • Golden Mile Dealers Assn.
  • Lawrence Chevrolet
  • Lehigh/Pocono GMC Dealers Assn.
  • Lexus of Lehigh Valley
  • Loughead Buick Pontiac GMC Nissan
  • NE PA Pontiac Dealers Assn.
  • Penn Jersey Subaru Dealer Co-op
  • Philadelphia Airport Automall Assn.
  • Piazza Auto Group Dealerships
  • Retail-Commercial-Service
  • ABE Doors & Windows
  • Assist 2 Sell Real Estate of America
  • Bennigan's Restaurants
  • D&D Home Furnishings
  • Eidelman & Crossley Attorneys
  • Financial Coach
  • Ground Round
  • Homeowner Resource Center
  • Lane Home Furnishings
  • First Liberty Financial Services
  • Green Home Energy
  • Guarded ID Software
  • Maitz Home Services
  • Mealey's Furniture
  • Owens Corning
  • PenTeleData Corporation
  • Philadelphia Credit Union
  • Rebath
  • Renewal by Andersen Windows
  • Rosen’s Furniture
  • ServAssure HVAC Dealer Co-op
  • Window World
  • Woodstone Country Club
  • Healthcare
  • Allentown Plastic Surgery Center
  • Clearskin Acne Laser Centers
  • Good Shepherd Hospital
  • Iyer Plastic Surgery
  • Lancaster General Hospital
  • Lehigh Valley Health Network
  • Oral Dynamics
  • Pocono Medical Center
  • Pottstown Memorial Medical Center
  • Physician’s Imaging Centers
  • Reading Rehabilitation Hospital
  • RMRI of Bethlehem
  • Sacred Heart Hospital
  • Stanley Dentistry
  • Vein Solutions
  • Warren Hospital
  • Westfield Hospital
  • Young Medical Spa

OUR TEAM MEMBERS

At TMR, we have the capabilities and drive to take on any marketing challenge your business presents. We believe a great agency always puts its clients’ needs first and establishes trust as the core of a successful relationship. From brand strategy to digital solutions to standout creative, here are some of the key members that you can count on when you put YOUR trust in us.

Jerry Somers

President

As TMR's resident 'numbers guy' Jerry combines financial experience with business expertise.

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Kris Christman

Senior Media Buyer

As Media Director, Kris combines tough negotiation with a uniquely friendly, personal touch.

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Rob Rindock

VP Business Development

Rob Rindock is a big picture strategist dedicated to helping TMR clients achieve big results.

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Charlie Roguskie

Creative Director

As Creative Director Charlie gets results by telling our clients’ story in a way no one else can.

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Kathy Paradysz

Design / Traffic

The wearer of many hats, Kathy Paradysz is a problem solver with a flair for great design.

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Kevin Herman

Senior Designer

A Senior Designer for almost 20 years, Kevin has worked in a multitude of mediums.

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Brian Uhler

Senior Editor

From editing to computer updates, Brian Uhler is the agency’s go-to person for communication.

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Lois Confer

Business Manager

Keep calm and let the Business Manager handle it...a term our clients often say in respect to Lois.

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OUR SERVICES

The range of TMR’s service covers virtually everything your business may need to expand market share, enter new markets, increase internal productivity or enhance your image.

Ad Design & Production

Our core creative team has 80+ years of combined experience that educates, entertains and inspires. We’ve produced thousands of commercials, billboards, print ads, web banners and more for a wide range of clients.

Brand Building & Marketing

Our agency exists to build YOUR brand. Who are you? More importantly, who do your potential customers think you are? TMR strives to create a meaningful and long lasting connection between our partners and their audience.

Market Research & Testing

Data and creativity is at the heart of strategy, but sometimes you have to dip your toe into the marketing waters. We’re always ready to put your product or service in front of customers to see how it really performs.

Media Buying

TMR has access to endless streams of data, allowing our buying team to gain the edge across all mediums: traditional, digital, mobile and more. We can determine who your audience REALLY is and how to best reach them.

Cooperative Ad Campaigns

If you are part of any co-op program that helps fund your operation, we're the agency for you. For decades, TMR been crossing t’s and dotting i’s to ensure our clients stay compliant and receive every possible co-op dollar available.

Partnerships

Our relationships with clients are built to last. We strongly believe that a solid partnership is built on mutual trust and the understanding that we’re in this together. In other words, your company’s success is our priority.

TMR was created as an alternative to the status quo.


For businesses that wanted to go beyond just “getting our name out there” but couldn’t afford the exorbitant fees associated with national ad agencies.

RESEARCH-MEDIA

Without the right tools and expertise, it’s easy to spend valuable marketing dollars ineffectively. TMR combines decades of experience with the most up-to-date research and technology to ensure that you reach the right people in the most effective manner possible.

Our media buyers are also master negotiators. Because with so many additional communication options out there, software and data aren’t enough. You need an advocate on your side, fighting for every dollar, then adding extra value into the mix so your plan is 100% effective.

Here are some of the ways we can get you in front of the people who matter most:

Television

We’ve placed hundreds of millions of dollars in television advertising, both cable and network. While the landscape has certainly changed, TV is still one of the major players in media.

Radio Broadcasting

The oldest form of electronic media, radio still reaches a huge segment of the public. With so many choices, our job is to sift thru the hype and create radio that informs and entertains.

Digital/Interactive

From web design to banner placement to streaming video commercials, we consider all possibilities. In such a fragmented market, you should consider nothing less from your marketing agency.

Print/Publishing

While print’s effectiveness has certainly diminished, there are still many instances in which a solid, creative and well placed print ad can yield enormous results. We’ve got the examples to prove it.

Outdoor/Signage

We love outdoor as a way to make an instant impact; whether it’s a standalone campaign or an enforcer for complex messaging in other mediums, the power of a great billboard can’t be ignored.

Direct Mail

You may call it junk mail, but we call it a chance to hone in on your target audience like no other medium can do. With the right creative, direct mail still generates great results, translating to increased sales.

Video Marketing

Whether it’s a 5 minute web video, pre-roll on Youtube OR a plain old commercial on Hulu or Apple TV, video still rules. And TMR has produced and placed thousands of high quality, effective videos.

Ready to contact TMR today for your next project?

CREATIVE

From concept to final product, we interact closely with our clients to gain a true understanding of their needs. It’s through this understanding that we’re able to deliver the most effective product possible.

Choose the right medium. Develop a powerful message.
Form and execute your ad budget with precision...
that's what TMR can do for you.

Benefits of Working with Us

Many of our clients have been with TMR for 10, 20, even 30 years. And while we may be really nice people, that kind of loyalty wouldn’t happen if we didn’t generate results for those same clients year after year. In fact, we’ve done almost no self-promotion during that time, simply because word-of-mouth has led to our continued success.

So when you choose us as your marketing partner, you’re getting a company that relies on reputation as our number one sales tool…a fact that guarantees you’ll get nothing less than our very best.

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